AskU – What type of experience do ‘digitally savvy consumers’ prefer across industry?

Although in the business sphere digital trends are increasingly top of mind, we wanted to investigate the penetration of these with everyday consumers – to see if the ‘buzz’ had reached the mainstream. To gain insight into what level of awareness and commitment consumers attributed to these trends, we asked AskU* users questions about their preferences when interacting with businesses across the banking, health and retail industries:



Banks – Base: 371 respondents | Health – Base: 381 respondents | Retail – Base: 370 respondents


*AskU is a free app that supports charities in an innovative new way. All you need is 30 spare seconds and a smartphone to start making a difference, by answering questions. Organisations who value opinions pay to pose questions through AskU, and that money is directed to Australian charities. Find out how your business can gain insights, while making a difference through AskU.