Although in the business sphere digital trends are increasingly top of mind, we wanted to investigate the penetration of these with everyday consumers – to see if the ‘buzz’ had reached the mainstream. To gain insight into what level of awareness and commitment consumers attributed to these trends, we asked AskU* users questions about their preferences when interacting with businesses across the banking, health and retail industries:
*AskU is a free app that supports charities in an innovative new way. All you need is 30 spare seconds and a smartphone to start making a difference, by answering questions. Organisations who value opinions pay to pose questions through AskU, and that money is directed to Australian charities. Find out how your business can gain insights, while making a difference through AskU.