AskU – How are social platforms driving the world and influencing consumers?

Although in the business sphere digital trends are increasingly top of mind, we wanted to investigate the penetration of these with everyday consumers – to see if the ‘buzz’ had reached the mainstream. To gain insight into what level of importance and commitment consumers attributed to these trends, we asked AskU* users questions about how social platforms are impacting their interaction with businesses in their everyday lives:



Company interaction – Base: 346 respondents | Purchasing influence – Base: 350 respondents | Company responsiveness – Base: 325 respondents


*AskU is a free app that supports charities in an innovative new way. All you need is 30 spare seconds and a smartphone to start making a difference, by answering questions. Organisations who value opinions pay to pose questions through AskU, and that money is directed to Australian charities. Find out how your business can gain insights, while making a difference through AskU.