AskU – How is ‘speed and sophistication of digitisation’ impacting consumers?

Although in the business sphere digital trends are increasingly top of mind, we wanted to investigate the penetration of these with everyday consumers – to see if the ‘buzz’ had reached the mainstream. To gain insight into what level of importance and commitment consumers attributed to these trends, we asked AskU* users questions about the increasing speed and sophistication of digitisation in relation to their everyday lives:



Base: 241 respondents

Base: 376 respondents

Health – Base: 371 respondents
Online courses – Base: 340 respondents
Personal learning – Base: All respondents (284, 48, 99, 82, 36, 19)


*AskU is a free app that supports charities in an innovative new way. All you need is 30 spare seconds and a smartphone to start making a difference, by answering questions. Organisations who value opinions pay to pose questions through AskU, and that money is directed to Australian charities. Find out how your business can gain insights, while making a difference through AskU.