The quality of real-time information that I now receive from technology using the internet allows me to better manage my time
Darrin Lee is the managing partner of the family partnership Bligh Lee Farms, in the North of Western Australia. Darrin’s property covers 17,000 acres and getting around them is time consuming. Darrin wanted to remove duplication and spend his time more efficiently.
Darrin established a partnership with a person interested in crop management with the goal of improving efficiencies on farms across Australia using technology. The partnership developed probes capable of automatically and remotely measuring soil moisture on his property (making Darrin the first broad-acre farmer in Australia to use this technology).
The moisture probes, manufactured in South Africa, but supplied and supported in Australia, are accompanied by a tailored application for Darrin’s property that collect data on temperature, wind and relative humidity and transmits this information in real time to his mobile devices.
Darrin found that there are numerous benefits to this technology:
Darrin, his partners and their employees no longer rely on manually recording farm data that would then need to be input to a computer. Time is not a luxury that Darrin can afford. The internet and mobile technologies used on his property remove duplication in an environment that relies on the timeliness and accuracy of information. Their value is perhaps best summarised by Darrin himself:
I love what I do, but the technology allows me to spend time with my family by not requiring me to spend my entire time on the farm.
Small businesses across all industries are growing through increased use of internet & mobile technologies. Have a look at these great examples of small businesses who are leading the way.
Darrin uses moisture probes on his crop farm to wirelessly transmit information to his mobile devices to improve crop spraying and to manage his time better.
Sue uses social media successfully to attract her international customers and uses cloud based software to improve her customers’ experience at her luxury day spa.
The Opinion Media team developed a web presence for their publications and now reach a wider audience and better connect with their target demographics.
Nicole uses cloud based software to encourage staff mobility, improve productivity and reduce business costs.
Chris uses cloud based software to successfully compete in a saturated market against businesses with greater resources.
Sebastian uses Google Apps to collaborate with his team and partners and to organise business processes while keeping costs down.
PwC and Google have partnered to bring you this information on Small Medium Business digital trends, find out how.