Case study

Bligh Lee Farms

Darrin uses moisture probes on his crop farm to wirelessly transmit  information to his mobile devices to improve crop spraying and to manage his time better
Case study

Bligh Lee Farms

Darrin uses moisture probes on his crop farm to wirelessly transmit  information to his mobile devices to improve crop spraying and to manage his time better

The quality of real-time information that I now receive from technology using the internet allows me to better manage my time

Based in Mingenew, Western Australia
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5
full time employees
$1-2 million
annual revenue
$20,000
approx technology spend to date

The challenge

Darrin Lee is the managing partner of the family partnership Bligh Lee Farms, in the North of Western Australia. Darrin’s property covers 17,000 acres and getting around them is time consuming. Darrin wanted to remove duplication and spend his time more efficiently.

The solution

Darrin established a partnership with a person interested in crop management with the goal of improving efficiencies on farms across Australia using technology. The partnership developed probes capable of automatically and remotely measuring soil moisture on his property (making Darrin the first broad-acre farmer in Australia to use this technology).

The moisture probes, manufactured in South Africa, but supplied and supported in Australia, are accompanied by a tailored application for Darrin’s property that collect data on temperature, wind and relative humidity and transmits this information in real time to his mobile devices.

The benefit

Darrin found that there are numerous benefits to this technology:

  • Real time information collected seamlessly helped to calculate moisture absorption as well as root growth and plant phenology.
  • The data improves crop spraying efficiencies.
  • Darrin can access the data from anywhere in the world and determine how much rainfall his property has received, where the rainfall occurred and the growth stage of crops, how much moisture they require and where the moisture sits within the profile.

Darrin, his partners and their employees no longer rely on manually recording farm data that would then need to be input to a computer. Time is not a luxury that Darrin can afford. The internet and mobile technologies used on his property remove duplication in an environment that relies on the timeliness and accuracy of information. Their value is perhaps best summarised by Darrin himself:

I love what I do, but the technology allows me to spend time with my family by not requiring me to spend my entire time on the farm.

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