Case study

Casa Di Natura

Sue uses social media successfully to attract her international customers and uses cloud based software to improve her customers’ experience at her luxury day spa
Case study

Casa Di Natura

Sue uses social media successfully to attract her international customers and uses cloud based software to improve her customers’ experience at her luxury day spa

My business became less susceptible to seasonal highs and lows after I optimised my website, signed up to SEO and Google AdWords

Based in Sunshine Coast, Queensland
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10-15
part time employees
$300,000
annual revenue
50 per cent
growth in 2013-14

The challenge

Sue launched her luxury day spa centre in 2011. Her business is located in the remote area of Blackall Range on the Sunshine Coast Hinterland. The business offers various spa packages and aims to distinguish itself from its competitors by providing high quality natural treatments. One of Sue’s initial concerns was that her business could not rely on foot traffic, to generate interest in the business, due to its remote location. Sue’s challenge was to develop a web presence that helped customers find her business and distinguished it from other day spas in the area.

The solution

Sue decided to develop a comprehensive digital strategy. She started using customer relationship management (CRM) software that enabled her to communicate with customers via newsletters and personalised messages on birthdays and special events. Sue also revamped her website to include an online booking and review system for customers. She updates her website at least twice a month to keep it fresh and interesting.

To help further drive customers to her site, Sue invested in search engine optimisation and Google AdWords. Further, by registering her business on Google My Business, Sue also ensured that customers can easily find her on Google Maps.

The benefit

Sue found that her actions have greatly increased her customer base, including international travellers. These customers found her business by searching for luxury day spas in the Sunshine Coast on Google. She found that an added benefit is that many of these customers purchase gift vouchers for their family and friends, which results in more customers. Sue also found that the inclusion of a review system on her website has led to additional customers as well.

We have accumulated approximately 200-300 reviews on our business (that are overwhelmingly positive) and this helps to promote our business organically.

Sue is now considering moving her CRM to the cloud and streamlining her online booking system to improve her customers’ experience even further.

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

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Methodology

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