Case study

Mornington Peninsula Brewery

Matt uses a website, online maps and social media to successfully promote his business that is based in an industrial area to locals and tourists
Case study

Mornington Peninsula Brewery

Matt uses a website, online maps and social media to successfully promote his business that is based in an industrial area to locals and tourists

It is difficult to quantify a return-on-investment for our social media campaigns, but we absolutely know that we have to be visible to our various audiences.

Based in Mornington on the Mornington Peninsula, Victoria
Read Electoral District report  >
10
full time employees
10
casual employees
$3 million
annual revenue
40 per cent
year on year annual growth

The challenge

Matt Bebe credits the establishment of Mornington Peninsula Brewery to celebrating his team’s victory on AFL Grand Final Day in 2008. He celebrated with his neighbour, Malcolm McLean, and it was during these celebrations that they discovered another common interest – craft beer. This initial conversation eventually led to the pair opening of the brewery in 2010 (on AFL Grand Final day as well).

Matt recognised that one of the main challenges was going to be successfully promoting a business that was located in the industrial area of Mornington. While Matt initially started with print advertising and a basic website, over time he found that these were not sufficient.

The solution

Matt realised that the business needed to be found online and so he listed the brewery on Google Maps. Because of his limited advertising and marketing budget Matt decided to invest his time developing a social media presence. The business now has a strong presence on Facebook, Twitter and Instagram. Matt also upgraded his website to include photos, off-trade sales and a speciality beer section.

The benefit

Matt believes that the improved website and frequent activity on social media has led to an increased profile for the business. Matt credits this strategy with bringing customers from outside the region to the brewery.  He estimates that at least 50 per cent of customers are from outside the Mornington Peninsula, with 30 per cent from Victoria, 15 per cent from interstate and the remaining 5 per cent  from overseas.

The hardest thing is keeping your product relevant in the marketplace – if you are not working on your website and social media campaign you are losing market share to those that are.

Matt has now taken the next step with growing the business by exporting to Singapore, Thailand, Malaysia and New Zealand.

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

Small business digital leaders

Small businesses across all industries are growing through increased use of internet & mobile technologies. Have a look at these great examples of small businesses who are leading the way.

Methodology

PwC and Google have partnered to bring you this information on Small Medium Business digital trends, find out how.

Read our methodology