We can now service a larger number of customers as a small company
Michael established Pointsbuild in 2007 with the aim of becoming the leading continuing professional education provider to the building and construction industry. Over time, Michael realised that his customers were becoming increasingly technologically sophisticated. Michael’s challenge was threefold: to find a way to retain his existing customers; to attract additional customers; and to simultaneously upgrade his software.
Michael upgraded his software in early 2013 and Pointsbuild now uses a range of software to create and deliver its training courses. These include Abobe Creative Suite, Microsoft Office Suite and custom in-house software (which combines elements of Microsoft and open-source projects).
Pointsbuild’s revenue growth has increased annually by 20 per cent over the last two years since the technology upgrade. Michael has found that the new platform is able to offer more courses and appeal to a wider customer base. The upgrade has also allowed Pointsbuild’s website to become mobile friendly and further allows customers to purchase courses across various types of devices.
As a result of the upgrade, Michael has also been approached by other providers and agencies wanting to license and re-purpose the Pointsbuild platform to offer their own courses. This has opened up an entirely new business channel that Michael had not previously envisaged.
Repurposing for other providers’ wasn’t the reason we invested in the upgrade of technology but it was an absolute positive by-product of this.
Michael expects Pointsbuild to continue on its current trajectory but recognises that he may need to upgrade his technology again to account for the increased scale of operations.
Small businesses across all industries are growing through increased use of internet & mobile technologies. Have a look at these great examples of small businesses who are leading the way.
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