Case study

Pop Up Picnic & Chilterns Catering

Chris uses cloud based software to successfully compete in a saturated market against businesses with greater resources
Case study

Pop Up Picnic & Chilterns Catering

Chris uses cloud based software to successfully compete in a saturated market against businesses with greater resources

Our software has allowed us to compete in a market with already well established businesses

Based in Surry Hills, New South Wales
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10-15
full time employees
$2 million
approx annual revenue
20 per cent
growth in 2013-14

The challenge

Chris Dair, owner and director of Pop Up Picnic and Chilterns Catering, entered the catering business in 2012 and faced stiff competition from some of Sydney’s long-established catering businesses. His initial concern was setting up a professional and competitive business in a market saturated with large and established players.

The solution

To thrive in a competitive market Chris needed a way to give himself a competitive edge. One way to do this was to streamline many of his processes across his different teams (administration, production and operation). This led him to explore, adopt, and customise various off-the-shelf cloud based software solutions to drive a leaner operation.

He trialled and eventually installed a range of software, including Xero, FoodStorm and Receipt Bank.

The benefit

The most significant benefits of integrating different software (so that they communicate with each other) is the reduction in costs and greater time efficiencies that have led to rapid growth in the businesses:

We have seen significant growth in our business over the last 18 months, and we have been able to cope with that growth while maintaining a consistent number of team members.

Pop Up Picnic and Chilterns Catering have together achieved growth of 20 per cent in the last year with an approximate annual revenue of $2 million. Chris’ annual expenditure on software is a fraction of total revenue (less than one per cent).

The suite of integrated cloud-based software has helped Chris’ businesses to maximise their profitability. Chris also discovered an unexpected benefit soon after this integration:

Our integrated cloud-based software has allowed our staff to be mobile and most importantly it allows me to have a hand in various parts of the business without having to be physically present at the office

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
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Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

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