Of the 10 per cent annual growth that we aim for, I would say that our internet and mobile technology accounts for nearly half of that
Nicole Smith joined the Physio Joint two years ago as a practice manager. Like many professional service small businesses, the business relied heavily on paper files to store client information. With an expanding archive, Nicole realised the business needed to move to a suite of web and cloud based practice management programs to reduce storage costs.
Nicole and her team trialled several software products in 2013 and 2014. The Physio Joint today uses several products including MYOB, eNoteFile, SmartSoft and Medical-Objects. Staff also have mobile devices which allow them to access these programs outside the clinic.
With an annual revenue of approximately $1 million, the Physio Joint now uses its suite of internet and mobile technology to improve productivity, encourage physiotherapist mobility and reduce business costs.
We were told that small businesses like ours should expect to spend approximately 20 per cent of our revenue on internet/mobile technology – the reality is that we spend less than 1 per cent and the range of benefits has been invaluable
The Physio Joint’s adoption of eNoteFile significantly expanded the capabilities of their physiotherapists. Privacy legislation currently prevents physiotherapists to remove hard-copy patient files from a practice; however this program is loaded onto encrypted electronic tablets and allow their physiotherapists to access files as and when required. In regards to Smartsoft, its integration with government agencies allows for rapid payments and has led to noticeable improvements in business cash-flow.
The Physio Joint has expanded significantly over time and Nicole believes that technology will be integral to its continued growth. The business relies heavily on their suite of internet and mobile technology and anticipates an even greater role for technology as it explores tele-health initiatives in Indigenous and remote areas in Australia in the future.
Small businesses across all industries are growing through increased use of internet & mobile technologies. Have a look at these great examples of small businesses who are leading the way.
Darrin uses moisture probes on his crop farm to wirelessly transmit information to his mobile devices to improve crop spraying and to manage his time better.
Sue uses social media successfully to attract her international customers and uses cloud based software to improve her customers’ experience at her luxury day spa.
The Opinion Media team developed a web presence for their publications and now reach a wider audience and better connect with their target demographics.
Nicole uses cloud based software to encourage staff mobility, improve productivity and reduce business costs.
Chris uses cloud based software to successfully compete in a saturated market against businesses with greater resources.
Sebastian uses Google Apps to collaborate with his team and partners and to organise business processes while keeping costs down.
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