McMillan

“McMillan's small businesses can unlock an additional $181 million of private sector output over the next ten years from better use of internet and mobile technology; approximately $36,500 per small business.”

McMillan is located in south-eastern Victoria. It covers an area of approximately 8 358 sq km from Pakenham in the west to Newborough in the east and Noojee in the north to Wilsons Promontory in the south.

McMillan by the numbers

Australian small businesses are an important part of life in McMillan. Here is a quick snapshot of small businesses in McMillan ...

4,968
... the number of small businesses in McMillan
158,844
... the number of residents living in McMillan
$1,502 million
... the economic output of small businesses in McMillan
24%
... the economic output of small business as a percent of all economic output in McMillan

Unlocking McMillan’s
full digital potential

McMillan's small businesses can unlock an additional $181 million of private sector output over the next ten years from better use of internet and mobile technology; approximately $36,500 per small business.

$ per small business
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Key industries that stand to gain the most from better use of internet technology:

  1. Information Media and Telecommunications (J)
  2. Mining (B)
  3. Education and Training (P)
  4. Health Care and Social Assistance (Q)
  5. Financial and Insurance Services (K)
$ million
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Key industries that stand to gain the most from better use of internet technology:

  1. Construction (E)
  2. Agriculture, Forestry and Fishing (A)
  3. Health Care and Social Assistance (Q)
  4. Manufacturing (C)
  5. Education and Training (P)

McMillan's digital infrastucture

Infrastructure is critical for unlocking McMillan's small business digital potential.

% of residents
Broadband quality rating

Quality of Internet

The chart on the left summarises the overall quality of internet in McMillan compared to the national average.
A rating of A is considered the highest rating while a rating of E is considered the lowest rating.

% of residents
Broadband availability rating

Availability of Internet

The chart on the left summarises the availability of internet in McMillan as compared to the national average.
A rating of A is considered the highest rating while a rating of E is considered the lowest rating.

Mbps
Location

Median ADSL Speed

The chart on the left summarises median ADSL speed in McMillan. McMillan's internet speed of 11.37 Mbps is 6.34% less than the national median of 12.14 Mbps.

Small business issues and challenges

A national survey of Australian businesses shows that businesses are concerned about their ability to innovate. These concerns are different depending on business size.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced any barriers to innovation

The chart on the left summarises the businesses that experienced any barriers to innovation.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a lack of skilled people

The chart on the left summarises the businesses that experienced barriers to innovation because of a lack of skilled people.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a lack of funding

The chart on the left summarises the businesses that experienced barriers to innovation because of a lack of funding.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a government regulation

The chart on the left summarises the businesses that experienced barriers to innovation because of government regulation.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced any barriers to innovation

The chart on the left summarises the businesses that experienced any barriers to innovation.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a lack of skilled people

The chart on the left summarises the businesses that experienced barriers to innovation because of a lack of skilled people.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a lack of funding

The chart on the left summarises the businesses that experienced barriers to innovation because of a lack of funding.

% of respondents
Industry code
Agriculture
Mining
Manufacturing
Construction
Wholesale Trade
Retail Trade
Hospitality
Transport
Media & Telecom.
A
B
C
E
F
G
H
I
J
Fin. Services
Property Services Prof. Services
Admin. Support
Education
Health & Soc.
Recreation & Art
Other Services
K
L
M
N
P
Q
R
S
Legend

Experienced barriers to innovation because of a government regulation

The chart on the left summarises the businesses that experienced barriers to innovation because of government regulation.

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

Bay Fish N Trips

Sandra and Stuart use Google AdWords and various social media to compete, and thrive in a mature market, against competitors who were established decades ago.
Read their story

Small business digital leaders

Small businesses across all industries are growing through increased use of internet & mobile technologies. Have a look at these great examples of small businesses who are leading the way.

Methodology

PwC and Google have partnered to bring you this information on Small Medium Business digital trends, find out how.

Read our methodology