Speed and sophistication of digitisation
is on the rise

The next wave of digitisation is attracting significant investment

Google spends $4bn on next wave

Knowledge is commoditising, but data is increasing in value

Data is growing at a rate of 50% per year

Data uploaded daily on facebook
Emails sent
every day
Tweets sent
per day
New websites created every minute
Transactions handled every hour by Walmart
To decode human DNA when originally took 10 years to process

These global players have been at the forefront of harvesting data

...but there are also significant opportunities for traditional business

Consumers are more digitally savvy than organisations

Customers are meshing together the next wave of
digital innovation to suit their everyday lives

Smart glasses

  • Capture image, video and audio
  • Scans coded markers
  • Enables multimedia chat
  • Updates social networks
  • Syncs with other mobile devices

Wellness monitor

  • Processes exercise data (steps, reps etc.)
  • Analyses nutrition/calories of grocery and restaurant foods
  • Analyses perspiration for chemical markers
  • Syncs with wearable exercise shoes/clothes
  • Syncs with personal health portal

Health monitor

  • Captures resting/active pulse, BP, temperature
  • Analyses cholesterol, insulin and similar markers
  • Syncs with wellness monitor for building health profile
  • Communicates with healthcare provider
  • Offers suggestions for health improvement

Mobile device

  • Primary mobile information hub
  • Wallter and creditial hub
  • Application management hub
  • Media and communications input hub
  • Interface between user and core service portfolio

Network wearable devices

  • Records physical activity for upload to wellness monitor
  • Records physical activity to a time log
  • Analyses physical performance against goals
  • Displays progress/regress against goals
  • Syncs with opt-in social networks

Digital adoption amongst older generations is increasing

  2005 2008 2012
 % of internet users in each age group who use social networking sites
18-29
30-49
50-64
65+
Australian Communication and Media Authority, 'Smartphones and tablets: Take-up and use in Australia' 2012, October 2013

Today businesses are challenged by engaging three different generations
Tomorrow they will need to respond to the rise of Digital Natives

Tap into the crowd...

Increasingly organisations are turning to the crowd as
a powerful human and financial resource

Social platforms are driving the world

Social networks are playing an increasingly critical role in driving sales, often without the influence of retailers

Percentage of Pinterest users purchased in-store after pinning/repinning
Cyber Monday 2013 - Average spend on Facebook
Cyber Monday 2013 - Average spend on Pinterest
An unofficial Nikon camera Facebook page has more than
1 million likes

Embedding enterprise social platforms can deliver large productivity gains and increase employee satisfaction

Employees believe there are colleagues who can help them do their job better (but can't find them)
Questions posted by peers that are answered within 1 hour of posting
Organisations using Web 2.0 who achieved Best in Class performance (compared to only 5% that didn't)
Employees who would prioritise social-media freedom, device flexibility, and work mobility over salary in accepting a job offer
Information workers' lost productivity while finding information (c. $20k cost/employee p.a.)

Your competitors are no longer just down the road

Traditional business models are antiquated

Productivity and efficiency impacting jobs

Productivity and employment in the United States

  • Productivity
  • Private Employment
  • Time to return to peak private employment after post world war II recession
Source: U.S. Department of Labor, Bureau of Labor Statistics

Whether blue or white collar, the threat of digitisation to jobs
is imminent

Note: Graph indicates that this is the Probability of the US Job Computerisation, sourced from 'The future of employment: how susceptible are jobs to computerisation?' by Carl Benedikt Frey, Michael A. Osborne, University of Oxford, September 2013, and PwC Analysis

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